
The Click Trap - How Online Advertising Threatens Democracy
Description
Unregulated online advertising has led to tech firms getting rich on the back of misinformation and rising hatred.
We live in a digital world surrounded with online ads where tech giants make huge profits from targeted advertising. But what may seem like a harmless way to keep the internet free means silicon valley bosses getting rich from rising online hatred, misinformation and dangerous scams.
Although these algorithms are presented as neutral, they rely on human psychology to exploit our worst weaknesses. By favouring catchy, often misleading or untrue content over quality content, they can go so far as to trap users in an increasingly extreme ‘bubble’ of disinformation. The repercussions in real life are sometimes extremely serious: Facebook's recommendation systems are said to have played a catalytic role in the assault on the Capitol in the United States and in the massacres of Rohingya in Myanmar. In this investigation, based on edifying case studies, cyber experts, journalists, researchers, victims of online scams, legislators and activists - including former employees of the sector who have become whistleblowers - speak out to denounce a perverse system that urgently needs to be better regulated.
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Audio
Français, Allemand
Sous-titre
Anglais, Espagnol, Italien
Transcription
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