
Episode 33
26minutes.
Design - The Swatch
Synopsis
The Swatch is an ideal subject for a deconstruction of the phenomenon of contemporary design...
The Swatch is an ideal subject for a deconstruction of the phenomenon of contemporary design. It was technical innovation - a reduction in the number of internal moving parts from 100 to 51 - that enabled the makers to slash production costs and manufacture the Swatch in greater quantities. But it owed its almost instant success to a carefully-thought-out look and clever advertising slogans that tuned into the mood of the design-conscious, "greed is good", consumerist Eighties. The Swatch was presented as an expression of individual identity, personalised time and the fast lifestyles typical of the decade.
Available Versions
Audio
French, German, English
Subtitle
None
Transcription
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