For your information, and with a commitment to protecting your personal data, we would like to inform you that on the ARTE Campus website, ARTE Education (the site's publisher) and third parties use cookies and other tracking tools. These cookies are strictly necessary for the website's operation (for example, authentication cookies, AT INTERNET audience measurement cookies) and, consequently, in line with the guidelines of the CNIL, your consent is not required for their use. For more information, please consult the cookie policy related to this site.

Episode 33
26minutes.

Design - The Swatch

Synopsis

The Swatch is an ideal subject for a deconstruction of the phenomenon of contemporary design...
The Swatch is an ideal subject for a deconstruction of the phenomenon of contemporary design. It was technical innovation - a reduction in the number of internal moving parts from 100 to 51 - that enabled the makers to slash production costs and manufacture the Swatch in greater quantities. But it owed its almost instant success to a carefully-thought-out look and clever advertising slogans that tuned into the mood of the design-conscious, "greed is good", consumerist Eighties. The Swatch was presented as an expression of individual identity, personalised time and the fast lifestyles typical of the decade.

Available Versions

Audio

French, German, English

Subtitle

German

Transcription

None

Episodes of the series

Thumbnail for Design - The E1027 Table By Eileen Gray
26min

Design - The E1027 Table By Eileen Gray

Thumbnail for Design - The Corbusier Lc16 Desk
26min

Design - The Corbusier Lc16 Desk

Thumbnail for Design - The Swiss Army Knife By Karl Elsener,
25min

Design - The Swiss Army Knife By Karl Elsener,

Thumbnail for Design - The Compas Table By Jean Prouve
26min

Design - The Compas Table By Jean Prouve

Thumbnail for Design - The Black Lamps Of Serge Mouille
26min

Design - The Black Lamps Of Serge Mouille

Thumbnail for Design - The Sacco
26min

Design - The Sacco

Thumbnail for Design - The Arco Lamp
33H28

Design - The Arco Lamp

Thumbnail for Design - The Fiat 500
26min

Design - The Fiat 500

Thumbnail for Design - The Algol Television Set
26min

Design - The Algol Television Set

Thumbnail for Design - The Bic Cristal Ball-Point Pen
26min

Design - The Bic Cristal Ball-Point Pen

Thumbnail for Design - The Sofa Bubble Club
26min

Design - The Sofa Bubble Club

Thumbnail for Design - The Imac
26min

Design - The Imac

Thumbnail for Design - The Ds 19
26min

Design - The Ds 19

Thumbnail for Design - The Akari Lamps
26min

Design - The Akari Lamps

Thumbnail for Design - The Lounge Chair
26min

Design - The Lounge Chair

Thumbnail for Design - The Hoover 150
26min

Design - The Hoover 150