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48minutes.

Ikea, Our Happy Lives

Synopsis

This film offers an original approach to understand who is the new middle class, through one of its common denominators: IKEA. From China, Israël, Russia and France, we will follow four families, and see how the furniture factory changed their lives, and allowed them to access not only a more comfortable lifestyle, but also a new social status.
As the world's largest furniture company IKEA also allows us to think about our role as citizens-consumers. A different approach that questions globalization and one of its consequences: the standardization of lifestyles.

Available Versions

Audio

French, German, English

Subtitle

French, German, English

Transcription

English

Educational support

What are thematics?
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1 thematics

Thumbnail for Consumer Society

Thematics

Consumer Society

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